not guilty food

Branding ● Social Strategy ● TSH Platform ● UI/UX ● Web Development

Not Guilty Food overview

client profile

The author behind the "Not Guilty Food" food blog loves to combine cuisine elements from her two distinct backgrounds, Serbia and Greece,  having lived in both countries for many years. Every recipe is carefully photographed and "teased" with different combinations of ingredients so that the result is both unique and ultimately carries her personal signature and experience!

about the project

When Vesna came to us with the idea of starting a food blog she made it clear that her goal was to achieve an online persona that focused on 3 things: a) cooking, b) photography and c) storytelling. This was all very new to her and with almost no knowledge of how to brand, build and communicate her idea to the digital world. We sat down with her and helped her strategize her vision in overlapping milestones - create a brand, create a state-of-the-art website, build a following and brand recognition on key social platforms. We created the brand identity for "Not Guilty Food" and a bespoke design for our custom CMS platform. The CMS was modeled with a UI/UX that was easy for her to use and quickly upload her content and photographs. The social media channels our digital marketing team setup and are in charge of running have made "Not Guilty Food" a success, counting tens of thousands of loyal followers on Facebook and Instagram.

Not Guilty Food presentation
Not Guilty Food presentation
Not Guilty Food presentation
Not Guilty Food presentation

our involvement

  • Analytics & Reporting
  • Audience Behavior Analysis
  • Brand Consulting
  • Campaign Strategy
  • Competitor Analysis
  • Dedicated Hosting
  • Digital Strategy
  • Infrastructure Design
  • Logotyping
  • Paid Media Campaigns
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Social Presence Audit
  • SSL Certificates
  • UI
  • UX
  • API Integration
  • Social Media Applications
  • System Design
  • Systems Integration
  • TSH Platform CMS
  • Web Development

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