IKEA in Russia have created an ‘Instagram Catalogue Website’ for their latest range of products; IKEA PS 2014 (a 34 piece designer collection). And with over 15,000 followers in just a few days, it’s taking off! Here’s how it works…

They’ve created an Instagram account that functions and pretty much looks like a website, using the tagging feature to cross link in other specific instagram products to build out microsites for those individual pieces, while having users generate their own by taking pics and tagging them with the product’s Instagram name… Check it out here! So far there are 15,000+ people following the Collection on Instagram. Pretty cool. Created by the guys at Instinct, Moscow.