Common issues that can arise when a client is new to website creation process

Before jumping in with your chosen creative agency, it will pay you to consider these four common issues faced by agencies that can be avoided with a little forethought

November 19, 2020

Creating a new website can be a big task; the development requires an efficient process and good communication between stakeholders (usually these are the customer and the digital agency creating the website for them).

If you’re new to the world of product development, you might not know what to expect: the process requires expertise, experience, and a range of complimentary skillsets.

People or businesses with an idea for a web product will likely seek help from a professional web app development company. But their enthusiasm and drive to get the website built can often lead them to make mistakes along the way, which can be frustrating for the digital agency, and can delay the build, and add to the overall cost of the project.

Before jumping in with your chosen creative agency, it will pay you to consider these four common issues faced by agencies that can be avoided with a little forethought.

These points could refer to a range of product types including web apps, websites, mobile apps and more, but for illustrative purposes, we’ll refer to website development from here on:

1. Asking for major changes to functionality after you have signed off the design

After lots of meetings, discussions, follow up emails and calls, you have finally signed off on the website design.

The development team has a mental picture in place for the process to be followed, and the development of the underlying architecture is underway.

The website design goes forward and the build of wireframes is put into motion. Making any changes now can open the door for some real problems.

If you want to make changes to the functionality of your website, then you don’t want this to happen when the process is past the stage where your changes could have been accommodated.

As much as you want your website to be perfect, you should avoid signing off the design if you have some reservations or have changed your mind about its functionality.

The last thing your digital agency wants to hear when the build is underway is, “I want my website to do this instead. Can you change it?”

Remember that the digital agency will be creating something for you that will help users with their needs. While this sounds very simple, it can be too difficult to make every change you want made to work as an application.

2. Getting too many colleagues involved

The term “too many cooks spoil the broth” has never been more appropriate than when it comes to website development. Yes, it is great to get valuable feedback from your colleagues or partners for your website project, but bringing them in at the wrong stage of the process or asking too many people for their input can only act to confuse things.

While user feedback is essential for any app or web development, it needs to be well managed to ensure the development doesn’t go off the rails.

It may be your desire to develop a website that performs a wide range of functions and pleases everyone that contributed to the feedback. However, trying to build a first version of a website that can do everything will be more challenging.

The more complex the initial features are, the higher the chance of failure, especially if you are trying to cram in so many functions into the very first release version of your website.

Your original website idea may have been pure and simple, but having too much input from colleagues can see your idea mutate into some sort of Swiss Army Knife of a website that is just too big.

3. Taking on work that you are not skilled for

Many clients can be very protective over their idea and want to be as involved as possible in its design or development. This can often mean them wanting to take on a part of the project for themselves.

They can often take on some of the work themselves in an attempt to reduce development costs too. However, sometimes the client can lack the required experience needed to complete the tasks they want to take on, and ultimately will be out of their depth when things go wrong.

If you feel out of your depth with any stage of your website development, then it is best to leave it in the hands of professionals who will know how to make your website unique.

Remember that a professional website development agency will understand the market very well. They will know how to create a website from your idea that will work and make it available to your target customers.

If you are tempted to bite off more than you are capable of, it will be more costly in the long run to fix issues than to avoid creating them in the first place.

4. Neglecting user experience

User experience and feedback play a very valuable role in the success of your website development. It is critically important not to ignore this essential part of your website development. At the end of the day, every website developed should be for the use of the end customer and help them in some sort of way.

This is why it is so important to take on board your user feedback and reviews. Understanding your user experience will help you to develop your website in a much better way.

As your website is being used and you gather more user experience, you will be able to use your gathered customer data to make the necessary tweaks and changes in your website based on what your customers and users need.


So, these are four common issues that can arise when someone new to website creation seeks help from a professional. To make your website idea successful, you need to avoid making these errors rather than trying to fix them further down the line.

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