client profile

Armatus Family Office AG is a Swiss incorporated wealth advisory firm, catering to the needs of single family offices and wealthy families. Armatus is a privately owned, free of any conflict-of-interest firm that provides tailor-made solutions to its clients.

about the project

To brand a Swiss wealth management company has become harder the last few years due to the scandals surrounding "Swissness" and money. In fact, although "Swissness" still remains an undisputable brand for safety and reliability when it comes to money, the trend is to move past many of the old traditional stereotypes and give more room for a more modern and dynamic identity. The logo and corporate identity designed for ARMATUS Family Office AG aims to do just that while retaining the gravitas, seriousness and top quality such a company is expected to provide in its services. Accordingly, the website has a modern, concise and user friendly design, while retaining traditional elements of "Swissness" to encapsulate the identity of a place where attention to detail is a national pastime.