client profile

Founded in 2012, PremiuMares, as the name implies, is dedicated to breeding show jumpers of excellence. The company breeds mares of supreme geneological backgrounds, proven in their own breeding as well as mares of established and successful careers at the highest level of the sport.

about the project

Understanding a business you have never dealt with before is always challenging, which is why it is also extremely interesting. We had to sit down and talk extensively with key people in the company at every level, the owner, the riders, the people in charge of marketing and communication, so that we could start having a perspective as outsiders in-the-know and then ask the right questions about the company and what they do. The design of a new custom website for PremiuMares meant getting the knowledge to be able to tell a story as well as reorganize information in such a way that each foal, broodmare and sport horse had a comprehensive and detailed "CV" for parties interested in working with PremiuMares.