a digital beast

Content Strategy ● System Design ● TSH Platform ● UI/UX ● Web Application ● Web Services

client profile

Monster Energy is an energy drink introduced by Hansen Natural Company in April 2002 and is indisputably recognizable at hundreds of extreme sports events such as UFC, BMX, Motocross, Speedway, skateboarding and snowboarding, as well as electronic sports.

about the project

Since we started working with Monster Energy back in 2007, we have successfully completed a multitude of diverse digital projects with them. In particular, we have been responsible for the development, support and reconstruction of their global web platform since we first designed and developed the initial version back in 2008. The new Monster Energy global website, apart from a new bolder look, has a uniquely restructured backend architecture that employs intelligent content serving based on visitor interests and their browsing habits on the website. We call it a digital beast because the custom TSH platform it currently has under the hood serves marketing and admin departments in 39 countries, totaling over 2000 active admins a day and content that spans over 40 languages.

our involvement

  • Concept Development
  • Consumer Research
  • Digital Strategy
  • Infrastructure Design
  • Search Engine Optimization (SEO)
  • Support & Maintenance
  • UX
  • Web Analytics
  • Workflow Design
  • API Integration
  • System Design
  • TSH Platform Analytics
  • TSH Platform CMS

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